Our main objective was to communicate that the Mexican Caribbean is much more than white sand and a transparent sea. The Caribbean is vegetation, music, flavors and it offers a lifestyle that is impossible to understand unless you are there.
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We developed the project aiming to achieve a very clear visual communication. We created the slogan “La Ciudad que queremos”, phrase that in Spanish has two different meanings: – The City we love – or – The City we want – Our intention was to play with this meanings, promoting that a better quality of life is possible.
The city of Mérida was our main inspiration, is a center of folklore with an enormous cultural wealth, and unparalleled gastronomy. It’s a city that holds ancestral traditions and at the same time is inhabited by new generations of successful and well travelled individuals that have chosen Merida as their home. All our graphic decisions for this project were based on the representation of this lifestyle.
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The whole project is based upon the invention of a Brazilian Dj duo through different materials, in which I try to simulate their evolution and transmit their personalities, realities and passion for music through Graphic Design only — no use of sound.
My priority when I started creating their first full-length was depth: I wanted to explore a conceptual and dense narrative that’s graphically written through the compositions and that is open to interpretation.
Each edition should be conceptually developed around an initial inspiration, starting with an object for the first issue, an image for the second one and ending up with a word-inspired issue. The object chosen was a pair of glasses and they were the starting point for the prososal of the magazine. Each edition would be based on a different country and show that place from an inside point of view, giving a fresh and exciting cultural scene to the readers.