Croatia in a Box is a new brand in the tourism and gastronomy sector.

Croatia in a Box delivers high-quality Croatian products in the product line of gift / souvenir packaging and in the future through a chain of “pop-up” stores. Communication is primarily oriented to tourists with more purchasing power, who travel through Croatia for business or pleasure, looking for a souvenir / gift representing Croatia in a different and fresh way. On the other hand there are Croatian citizens who look for an interesting, valuable and a representative present.

The basic idea is based on communicating Croatian heritage in a different way than usual, in order to avoid corporate and very often cold tricolor national identity and to make a new product identity that presents the traditional values and cultural heritage of Croatia in a modern and emotional way.

The Croatia in a Box identity aims to capture the attention and stand out from the classic premium offer in this sector, to convey emotion (the Croatian experience), and to present Croatia as a place rich in colors, flavors, scents, pleasures (Mediterranean, Slavonia, produce, sun, sea, sky, the rich cultural heritage …).