{"id":100,"date":"2015-11-20T08:46:22","date_gmt":"2015-11-20T07:46:22","guid":{"rendered":"http:\/\/demo.slicejack.com\/pine\/?post_type=jetpack-portfolio&p=100"},"modified":"2015-11-20T09:36:21","modified_gmt":"2015-11-20T08:36:21","slug":"merkscha-visual-identity","status":"publish","type":"jetpack-portfolio","link":"http:\/\/demo.slicejack.com\/pine\/portfolio\/merkscha-visual-identity\/","title":{"rendered":"Merkscha \u2014 Visual identity"},"content":{"rendered":"

Bruch\u2014Idee&Form was commissioned to create
\na new branding for Merkscha Furnierwerke\u2014a veneer
\nmill that produces a wide range of wood veneers.<\/h3>\n

To strenghten the value and the quality of the product line we developed a design concept that plays with a natural color palette
\nand combinations of seals and stamps for a simple and efficient use throughout all printing materials. Each printing uses a different paper,
\nlike each type of wood has its own color and grain.<\/p>\n

Veneer manufacturing is an elaborating process and hard work \u2013 the wood steams, the air is full of dust, little light gets through dimmish
\nair \u2013 impressions we wanted to make sure to communicate in the imagery.<\/p>\n

 <\/p>\n

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Bruch\u2014Idee&Form was commissioned to create a new branding for Merkscha Furnierwerke\u2014a veneer mill that produces a wide range of wood veneers. To strenghten the value and the quality of the product line we developed a design concept that plays with a natural color palette and combinations of seals and stamps for a simple and efficient …<\/p>\n","protected":false},"author":3,"featured_media":108,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"jetpack-portfolio-type":[8],"jetpack-portfolio-tag":[3,4,6],"class_list":["post-100","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-visual-identity","jetpack-portfolio-tag-art","jetpack-portfolio-tag-direction","jetpack-portfolio-tag-graphic-design"],"_links":{"self":[{"href":"http:\/\/demo.slicejack.com\/pine\/wp-json\/wp\/v2\/jetpack-portfolio\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/demo.slicejack.com\/pine\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"http:\/\/demo.slicejack.com\/pine\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/demo.slicejack.com\/pine\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/demo.slicejack.com\/pine\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":1,"href":"http:\/\/demo.slicejack.com\/pine\/wp-json\/wp\/v2\/jetpack-portfolio\/100\/revisions"}],"predecessor-version":[{"id":110,"href":"http:\/\/demo.slicejack.com\/pine\/wp-json\/wp\/v2\/jetpack-portfolio\/100\/revisions\/110"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/demo.slicejack.com\/pine\/wp-json\/wp\/v2\/media\/108"}],"wp:attachment":[{"href":"http:\/\/demo.slicejack.com\/pine\/wp-json\/wp\/v2\/media?parent=100"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"http:\/\/demo.slicejack.com\/pine\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=100"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"http:\/\/demo.slicejack.com\/pine\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}